Market Segment Manager-Construction

Location: Appleton, WI
Date Posted: 08-29-2018
If you are an experienced Product Management leader, we may have an opportunity for you!  We are partnered with a phenomenal manufacturer in the Green Bay WI area in search of Market Segment Manager for the Construction Market.  This is a unique opportunity to join a business unit that has seen 50% year-to-year growth recently.  It is a neat hybrid of industry research, product development and even sales. 
This person will be mapping out market opportunities within their current construction-market product set, identifying the biggest opportunities to develop new products and features based on the needs of existing clients and prospects.  It is a high-visibility, nationwide role with a great opportunity for growth.

Our client offers a fantastic working culture, room for advancement, competitive compensation package and full relocation assistance for those willing to relocate to beautiful Wisconsin!
 
BASIC DESCRIPTION: 
 Responsible for capturing and communicating the construction market landscape to aid the penetration of products into the target market segments. This requires in-depth understanding of the market segments, including business model, market trends, technology drivers, market size, key competitors, etc. Responsible for analyzing segment level opportunities and proposing product strategies (NPD) to support business unit revenue and profitability targets. 
 
• Responsible for developing an in-depth understanding of the construction industry and associated segments and how the division can best serve these markets. This includes leveraging existing products as well as identifying unmet needs that can be fulfilled with New Product Development.
 • Develops tools to capture Market Insights and promote opportunities to the organization.
 • Develops Market Segmentation matrix illustrating wants & needs of this segment, competitive positioning, market drivers, technology trends, market size, sub-segments.
• Develops business cases for identified new product development opportunities working with sales and product management teams.
 • Identify opportunities in adjacent markets where client does not have a current presence but can leverage its products and other resources to achieve a competitive advantage.
• Collaborate with sales and leadership to identify best target accounts and support sales efforts ]
 • Works with Product Management to develop products.  Owns NPD through Discover (Toll Gate) stage. Leverages new concepts, such as dollarized value propositions and power messaging, and ensures messaging is customized for the region and/or market segment.
• Researches and reports competitive threats and provides recommendations on how to respond.
• Monitors and maintains Market Segmentation market size, market trends and technology drivers.
QUALIFICATIONS:
•  A great background in market research. Understanding how to evaluate a marketplace, and spot                                              trends and opportunities.
·        A background in an industrial or manufacturing company, preferably one that targets the construction marketplace.
·        A bachelor’s degree is REQUIRED
·        Willingness to live in Appleton Wisconsin (great relocation package available)
·        Willingness to travel nationally, up to 50%
·        Strong business and analytical skills to formulate strategic options including pursuing opportunities, identifying key partners, and recognizing product line gaps.
·        Experience with competitive analysis, market segmentation, and market research
·        Ability to position products within a market with keen understanding of how they will be used
·        Five to ten years of relevant experience in business analysis, sales, marketing, product management, or a related field (required).
Apply now or contact me directly
 
Marc Sennett
Vice President Business Development
 
AT3 Professional Staffing Solutions, Inc.
C: 513-237-4196
M: msennett@at3staffing.com
L:  linkedin.com/in/marcsennett
W: www.at3staffing.com
 
 
 
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